Marketing techniques continue to evolve, and hiring a strategic internet marketing service will help you stay on top of current practices. Below are some basic steps that you can take to help promote your online business.
Know Your Customer
The first step that any strategic internet marketing service will take is to learn as much as possible about your target customer. After all, you need to know who you’re marketing to when you’re designing your website, writing your website copy, writing marketing emails, and so on. Google Analytics can help you initially determine just who some of these folks are.
Study the Competition
In order to position your solution uniquely and communicate to prospects why they should choose you and not somebody else, you have to know what your competitors are up to. When in doubt go ahead and purchase something from your competitors. How easy is the shopping cart experience? Do they provide live chat and other services to quell customer concerns? These are the things you need to be thinking about.
Outline Your Goals
What do you want a strategic marketing service to accomplish? To build an online presence that takes you where you want to go, you need to know exactly where it is that you’re trying to go in the first place. For example, are you trying to maximize product sales on your website? Or are you trying to get prospects to sign up for a white paper? Whatever your goals, be sure to clarify them from the get-go so you can build a website that will help you accomplish them. Don’t overwhelm yourself with needless metrics. No doubt, anybody can build spreadsheets 60 columns in length with useless numbers. But that isn’t going to increase sales. Focus on the metrics that are meaningful and directly impact your goals.
Increase Website Conversions
Well duh. If you’re hiring a strategic marketing service to help you build and market your website, you undoubtedly want to increase conversions. There are several things you can do to increase website conversions, such as including a call to action, making your website user-friendly and easy to navigate, and stressing the benefits of your products/services through compelling copy writing. You don’t know until you test so don’t be afraid to test out different treatments of your landing page or shopping cart and be sure to properly tag the traffic to capture actionable results.